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MOMENTS OF TRUTH: WORDS OF WISDOM
RIC PAYNE'S BLOG - MAKE A DIFFERENCE
Differentiation is the Difference Maker
If that?s not a truism I don?t know what is. And yet if you were to look at the market positioning of accounting firms 97.5% all say the same thing about what they do and for whom they do it. They seek to be ?different? by talking about their experience and skill, how long they?ve […]
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